Creating a trail of brand excellence.

Make your marketing strategy a visual experience.

BrandCrumb™ turns your strategy into a visual marketing plan.

From vision to execution, BrandCrumb™ is your all-in-one hub to align teams, manage digital assets, and move from concept to execution.

Has your strategic plan just been sitting on your shelf collecting dust? It can be difficult trying to turn a binder into results. Your marketing strategy should be an active, accessible, working document that you refer to and maintain regularly.

We work with you to build your marketing strategy from the ground up and then bring it to life with BrandCrumb™. As a visual planning and digital asset management tool, BrandCrumb™ translates your goals into strategic concepts across all marketing tactics. It keeps your brand, messaging, media, and final assets aligned and accessible in one centralized, visual platform.

What is BrandCrumb™?

BrandCrumb™ is a visual planning and digital asset management tool designed to bring your marketing strategy to life. It turns high-level concepts and tactics into a dynamic, visual roadmap that everyone on your team can understand and use. By centralizing your brand assets, campaign elements, and final files, BrandCrumb™ ensures alignment, clarity, and consistency across every step of your marketing journey.

The Legacy Behind BrandCrumb™

Douglas Marketing Group is a marketing agency that’s spent over 30 years helping brands turn strategy into measurable impact. We built BrandCrumb™ to bridge the gap between strategy and action. It starts with our proprietary DMG Big Picture Landscape® (BPL), a visual framework that breaks down your marketing strategy into clear concepts and tactics. Recognizing the need for teams to see and manage these plans more effectively, we drew on over 30 years of agency experience to create BrandCrumb™—a tool that turns strategy into a dynamic, centralized roadmap that keeps everyone aligned and campaigns on track.

Built for Visual Thinkers. Designed for Real Results.

We are wired to learn visually. BrandCrumb™ is built for how we think, helping teams see the strategy, connect the tactics, and move from concept to completion with confidence.

0 %

of people are visual learners

People understand and retain information better when it’s presented visually.

(Source: Social Science Research Network).

0 %

of information transmitted to the brain is visual.

Visuals are processed 60,000X faster in the brain than text.

(According to the Visual Teaching Alliance).

0 %

People remember 80% of what they see.

Compared to 20% of what they read and 10% of what they hear.

(Source: Medina, Brain Rules).

Key Features

Visual Roadmaps

See your plan come to life with a clear, conceptual overview of your marketing strategy.

Centralized Digital Asset Library

All final files, campaign elements, and approvals in one place and easily accessible online.

Collaborative Planning

Align teams across departments with a shared visual framework and strategic approach.

Custom Concept Boards

Strategic tactics are visualized before production, so decisions are made with purpose.

Brand Alignment and Control

Helps protect your brand identity while empowering stakeholders to lead with clarity and consistency.

BrandCrumb™
isn’t just a visual marketing strategy

It’s a practical toolkit designed for everyone involved in your organization’s success. From leadership to frontline staff, from community partners to investors, BrandCrumb™ equips stakeholders with clear, actionable tools that align to your strategy and bring your vision to life.

We help develop your strategic plan and align conceptual tactics with the intention to:

Educate

your internal teams and leadership.

Engage

your team, clients, and stakeholders.

Enlist

support from funders, strategic partners, and growth allies.

By developing a visual marketing strategy that’s accessible, and results-driven, BrandCrumb™ ensures that everyone in your organization can see the plan, understand their role, and contribute to results.

Discover how BrandCrumb™ can bring your marketing strategy to life.

Streamline digital asset management, and keep your team aligned every step of the way.